{"id":2270,"date":"2025-07-14T23:39:50","date_gmt":"2025-07-14T21:39:50","guid":{"rendered":"https:\/\/lalestudiocreatif.fr\/?page_id=2270"},"modified":"2025-09-26T11:27:22","modified_gmt":"2025-09-26T09:27:22","slug":"logo-identite","status":"publish","type":"page","link":"https:\/\/lalestudiocreatif.fr\/index.php\/logo-identite\/","title":{"rendered":"logo-identite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2270\" class=\"elementor elementor-2270\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be4d4a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2be4d4a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6102c4a00 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6102c4a00\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-380d17c3\" data-id=\"380d17c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-538afd9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"538afd9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdc3f2 elementor-widget elementor-widget-heading\" data-id=\"9fdc3f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Logo ou identit\u00e9 visuelle ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc44dc elementor-widget elementor-widget-heading\" data-id=\"2fc44dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">quel pack choisir<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b114792 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7b114792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6a13fadc\" data-id=\"6a13fadc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a6205 elementor-widget elementor-widget-text-editor\" data-id=\"f3a6205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 data-start=\"205\" data-end=\"281\"><span style=\"font-size: 1.88235rem; font-style: inherit;\">1 &#8211; Le logo, c\u2019est le point de d\u00e9part<\/span><\/h2><p data-start=\"323\" data-end=\"518\">Le <strong data-start=\"326\" data-end=\"334\">logo<\/strong> est l\u2019\u00e9l\u00e9ment central de votre image de marque. C\u2019est lui qui permet d\u2019\u00eatre identifi\u00e9 rapidement, qui incarne vos valeurs, votre positionnement et qui s\u2019affiche sur tous vos supports.<\/p><p data-start=\"520\" data-end=\"671\">Quand vous choisissez le \u00ab\u00a0<b>Pack Essentiel \u2014 L\u2019Identit\u00e9 de Base\u00a0\u00bb<\/b>, vous recevez un logo sur-mesure, accompagn\u00e9 de ses diff\u00e9rentes d\u00e9clinaisons pour s\u2019adapter \u00e0 tous les usages :<\/p><ul data-start=\"672\" data-end=\"747\"><li data-start=\"672\" data-end=\"690\"><p data-start=\"674\" data-end=\"690\">version couleur,<\/p><\/li><li data-start=\"691\" data-end=\"714\"><p data-start=\"693\" data-end=\"714\">version noir &amp; blanc,<\/p><\/li><li data-start=\"715\" data-end=\"747\"><p data-start=\"717\" data-end=\"747\"><span style=\"font-weight: 400;\">mini charte graphique : palette + typographies<\/span><\/p><\/li><\/ul><p data-start=\"749\" data-end=\"898\">Vous recevez les formats adapt\u00e9s pour les \u00e9crans (RVB), ainsi que les fichiers adapt\u00e9s pour l&rsquo;impression (CMJN).<\/p><p data-start=\"749\" data-end=\"898\">Vous pouvez ainsi l\u2019utiliser facilement, que ce soit sur un site internet, des cartes de visite, vos r\u00e9seaux sociaux ou des documents administratifs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5e798 elementor-widget elementor-widget-image\" data-id=\"0a5e798\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo-1024x822.jpg\" class=\"attachment-large size-large wp-image-2274\" alt=\"identite visuelle logo tours touraine centre val de loire agencce de communication graphiste\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo-1024x822.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo-300x241.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo-768x616.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo-1536x1233.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-logo.jpg 1728w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9d4f57d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9d4f57d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-716e041\" data-id=\"716e041\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb9efe elementor-widget elementor-widget-text-editor\" data-id=\"1eb9efe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"905\" data-end=\"970\">2 &#8211; L\u2019identit\u00e9 visuelle, c\u2019est l\u2019univers complet autour du logo<\/h3><p data-start=\"971\" data-end=\"1219\">L\u2019<strong data-start=\"973\" data-end=\"994\">identit\u00e9 visuelle<\/strong> va plus loin que le logo. Elle cr\u00e9e tout l\u2019univers graphique de votre marque : elle permet de raconter une histoire, de transmettre une ambiance, et surtout d\u2019assurer une <strong data-start=\"1166\" data-end=\"1179\">coh\u00e9rence<\/strong> sur tous vos supports de communication.<\/p><p data-start=\"1221\" data-end=\"1290\">Lorsque vous choisissez un des deux packs\u00a0<strong data-start=\"1248\" data-end=\"1274\">pack \u00ab\u00a0<b>Pack Impact \u2014 L\u2019Identit\u00e9 Structur\u00e9e\u00a0\u00bb <\/b><\/strong>ou alors<strong data-start=\"1248\" data-end=\"1274\"><b> \u00ab\u00a0Pack Signature \u2014 L\u2019Identit\u00e9 Compl\u00e8te\u00a0\u00bb <\/b><\/strong>, vous obtenez :<\/p><ul data-start=\"1291\" data-end=\"1624\"><li data-start=\"1291\" data-end=\"1348\"><p data-start=\"1293\" data-end=\"1348\"><strong data-start=\"1293\" data-end=\"1337\">Tout ce qui est inclus dans le pack logo<\/strong>,<br data-start=\"1338\" data-end=\"1341\" \/><strong data-start=\"1341\" data-end=\"1346\">+<\/strong><\/p><\/li><li data-start=\"1291\" data-end=\"1348\"><p data-start=\"1293\" data-end=\"1348\">Des <strong data-start=\"1355\" data-end=\"1402\">\u00e9l\u00e9ments graphiques<\/strong> assortis \u00e0 votre logo,<\/p><\/li><li data-start=\"1428\" data-end=\"1624\"><p data-start=\"1430\" data-end=\"1624\">Une <strong data-start=\"1434\" data-end=\"1454\">charte graphique<\/strong> claire et structur\u00e9e, qui agit comme un v\u00e9ritable <strong data-start=\"1505\" data-end=\"1529\">manuel d\u2019utilisation<\/strong> de votre univers visuel (typographies, couleurs, usages du logo, exemples de compositions&#8230;).<\/p><\/li><\/ul><p data-start=\"1626\" data-end=\"1785\">Vous pouvez ainsi d\u00e9cliner votre image sur tous vos supports : affiches, r\u00e9seaux sociaux, flyers, packaging\u2026 en gardant une coh\u00e9rence forte et professionnelle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9d72205 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9d72205\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1262ff9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1262ff9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c221aa4 elementor-widget elementor-widget-image\" data-id=\"c221aa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"1024\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-686x1024.jpg\" class=\"attachment-large size-large wp-image-2272\" alt=\"identite visuelle logo tours touraine centre val de loire agencce de communication graphiste\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-686x1024.jpg 686w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-201x300.jpg 201w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-768x1147.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-1028x1536.jpg 1028w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-1371x2048.jpg 1371w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-20-scaled.jpg 1714w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a72f4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58a72f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99b34 elementor-widget elementor-widget-image\" data-id=\"ab99b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"688\" height=\"1024\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-688x1024.jpg\" class=\"attachment-large size-large wp-image-2273\" alt=\"identite visuelle logo tours touraine centre val de loire agencce de communication graphiste\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-688x1024.jpg 688w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-201x300.jpg 201w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-768x1144.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-1032x1536.jpg 1032w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-1375x2048.jpg 1375w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2025\/07\/le-petit-marche-id-21-scaled.jpg 1719w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2e323c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a2e323c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b79129c elementor-widget elementor-widget-text-editor\" data-id=\"b79129c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"1792\" data-end=\"1866\">3 &#8211; Des \u00e9l\u00e9ments compatibles avec Canva, pour une utilisation simplifi\u00e9e<\/h3><p>Le grand plus du pack \u00ab\u00a0<b>Pack Signature \u2014 L\u2019Identit\u00e9 Compl\u00e8te\u00a0\u00bb est <\/b>la livraison d\u2019<strong data-start=\"1903\" data-end=\"1949\">\u00e9l\u00e9ments graphiques compatibles avec Canva<\/strong> (images .svg, fichiers vectoriels adapt\u00e9s), pour que vous puissiez cr\u00e9er facilement vos propres supports sans comp\u00e9tence technique, directement sur la plateforme.<br data-start=\"2116\" data-end=\"2119\" \/>Vous pourrez modifier les couleurs, les tailles ou les compositions tout en respectant votre identit\u00e9 visuelle.<\/p><p data-start=\"2232\" data-end=\"2339\">C\u2019est l\u2019option id\u00e9ale si vous aimez \u00eatre autonome, tout en gardant une base professionnelle et harmonieuse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45ddf96 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"45ddf96\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9201261 elementor-widget elementor-widget-video\" data-id=\"9201261\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline 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