{"id":2757,"date":"2026-02-10T12:03:13","date_gmt":"2026-02-10T11:03:13","guid":{"rendered":"https:\/\/lalestudiocreatif.fr\/?page_id=2757"},"modified":"2026-02-10T12:34:11","modified_gmt":"2026-02-10T11:34:11","slug":"projet-90-ans-vouvray","status":"publish","type":"page","link":"https:\/\/lalestudiocreatif.fr\/index.php\/projets\/projet-90-ans-vouvray\/","title":{"rendered":"projet-90-ans-vouvray"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2757\" class=\"elementor elementor-2757\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e173353 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e173353\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d43d7c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d43d7c7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86f5976 elementor-widget elementor-widget-heading\" data-id=\"86f5976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">90 ans Vouvray, l'identit\u00e9 visuelle<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10daba8 elementor-widget elementor-widget-heading\" data-id=\"10daba8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">client : AOC Vouvray<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078418 elementor-widget elementor-widget-heading\" data-id=\"a078418\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">domaine : vigneron, appellation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f5c951 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0f5c951\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27dba97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"27dba97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75ab55d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"75ab55d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7569b elementor-widget elementor-widget-heading\" data-id=\"ff7569b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Le projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d75b97 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2d75b97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8757a15 elementor-widget elementor-widget-text-editor\" data-id=\"8757a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"240\" data-end=\"895\">\u00c0 l\u2019occasion des 90 ans de l\u2019AOC Vouvray, l\u2019agence a remport\u00e9 l\u2019appel d\u2019offres public pour la conception de l\u2019identit\u00e9 visuelle de cet anniversaire embl\u00e9matique.<br data-start=\"425\" data-end=\"428\" \/>Bas\u00e9e \u00e0 Tours, notre agence a accompagn\u00e9 l\u2019\u00e9quipe de l\u2019appellation et les vignerons dans la cr\u00e9ation d\u2019un univers graphique fort, f\u00e9d\u00e9rateur et contemporain, pens\u00e9 pour accompagner l\u2019AOC Vouvray tout au long de l\u2019ann\u00e9e 2026.<br data-start=\"681\" data-end=\"684\" \/>L\u2019enjeu \u00e9tait de c\u00e9l\u00e9brer 90 ans d\u2019histoire, de savoir-faire et de territoire en Touraine, tout en proposant une image actuelle, capable de s\u2019adresser aussi bien aux professionnels du vin qu\u2019au grand public.<\/p><p data-start=\"72\" data-end=\"627\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d03759e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d03759e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4297be elementor-widget elementor-widget-image\" data-id=\"b4297be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-1024x576.jpg\" class=\"attachment-large size-large wp-image-2766\" alt=\"90 ans Vouvray AOC appellation vin vigneron Touraine logo identit\u00e9 visuelle charte graphique graphiste agence de communication sticker motif mockup\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-1024x576.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-300x169.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-768x432.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-1536x864.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/vouvray-rsx-site_Plan-de-travail-1-copie-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa586b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8aa586b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e78227f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e78227f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c90ef9 elementor-widget elementor-widget-text-editor\" data-id=\"6c90ef9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour cet anniversaire, l\u2019agence a con\u00e7u un logo \u00e9v\u00e9nementiel ainsi qu\u2019une charte graphique compl\u00e8te, servant de socle \u00e0 l\u2019ensemble de la communication.<br data-start=\"1120\" data-end=\"1123\" \/>Cet univers de graphisme repose sur une palette de couleurs, des typographies et des motifs graphiques identitaires, pens\u00e9s pour valoriser l\u2019histoire de l\u2019appellation et le travail des vignerons de Vouvray.<br data-start=\"1337\" data-end=\"1340\" \/>La charte graphique a \u00e9t\u00e9 pens\u00e9e comme un outil clair et accessible, permettant une utilisation simple et autonome par l\u2019ensemble de l\u2019\u00e9quipe, tout en garantissant une coh\u00e9rence visuelle forte.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5f13f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5f5f13f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d7892 elementor-widget elementor-widget-heading\" data-id=\"40d7892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. La charte graphique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7ffe12 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d7ffe12\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5217364 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5217364\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a25d994 elementor-widget elementor-widget-heading\" data-id=\"a25d994\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Les supports (poster, kakemono, totebag, stickers...)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4769ea2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4769ea2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585b3db elementor-widget elementor-widget-text-editor\" data-id=\"585b3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1602\" data-end=\"1714\">L\u2019identit\u00e9 visuelle des 90 ans de l\u2019AOC Vouvray a \u00e9t\u00e9 d\u00e9clin\u00e9e sur de nombreux supports de communication :<\/p><ul data-start=\"1715\" data-end=\"1891\"><li data-start=\"1715\" data-end=\"1732\"><p data-start=\"1717\" data-end=\"1732\">affiches,<\/p><\/li><li data-start=\"1733\" data-end=\"1750\"><p data-start=\"1735\" data-end=\"1750\">stickers,<\/p><\/li><li data-start=\"1751\" data-end=\"1817\"><p data-start=\"1753\" data-end=\"1817\">motifs graphiques pour des d\u00e9clinaisons sur tote bags,<\/p><\/li><li data-start=\"1818\" data-end=\"1836\"><p data-start=\"1820\" data-end=\"1836\">kak\u00e9monos,<\/p><\/li><li data-start=\"1837\" data-end=\"1891\"><p data-start=\"1839\" data-end=\"1891\">et autres supports \u00e9v\u00e9nementiels et promotionnels.<\/p><\/li><\/ul><p data-start=\"1893\" data-end=\"2081\">Chaque support a \u00e9t\u00e9 con\u00e7u dans une logique de graphisme modulable, afin de s\u2019adapter \u00e0 diff\u00e9rents formats et usages, tout en conservant une forte lisibilit\u00e9 et une identit\u00e9 coh\u00e9rente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bccf148 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bccf148\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70322d3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"70322d3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd758 elementor-widget elementor-widget-image\" data-id=\"5efd758\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1024x683.jpg\" class=\"attachment-large size-large wp-image-2769\" alt=\"90 ans Vouvray AOC appellation vin vigneron Touraine logo identit\u00e9 visuelle charte graphique graphiste agence de communication sticker motif mockup\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1024x683.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-300x200.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-768x512.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1536x1024.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-221b851 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"221b851\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7252fc7 elementor-widget elementor-widget-image\" data-id=\"7252fc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1024x683.jpg\" class=\"attachment-large size-large wp-image-2770\" alt=\"90 ans Vouvray AOC appellation vin vigneron Touraine logo identit\u00e9 visuelle charte graphique graphiste agence de communication sticker motif mockup\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1024x683.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-300x200.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-768x512.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1536x1024.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e23f5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a5e23f5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6fc98d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a6fc98d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9627956 elementor-widget elementor-widget-heading\" data-id=\"9627956\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. L'illustration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ccfa53 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8ccfa53\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e37292 elementor-widget elementor-widget-text-editor\" data-id=\"9e37292\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1602\" data-end=\"1714\">Le projet int\u00e8gre \u00e9galement un important travail d\u2019illustration, d\u00e9velopp\u00e9 gr\u00e2ce au p\u00f4le illustration de l\u2019agence.<br data-start=\"416\" data-end=\"419\" \/>Deux illustrations originales ont \u00e9t\u00e9 cr\u00e9\u00e9es et int\u00e9gr\u00e9es directement \u00e0 la charte graphique des 90 ans de l\u2019AOC Vouvray. Pens\u00e9es comme des \u00e9l\u00e9ments identitaires \u00e0 part enti\u00e8re, elles enrichissent l\u2019univers visuel et apportent une dimension sensible, narrative et humaine au projet, en \u00e9cho au territoire et au travail des vignerons.<br data-start=\"759\" data-end=\"762\" data-is-only-node=\"\" \/>Ces illustrations ont vocation \u00e0 \u00eatre d\u00e9clin\u00e9es sur de nombreux supports de communication \u2014 affiches, kak\u00e9monos, totebags et autres supports \u00e9v\u00e9nementiels \u2014 renfor\u00e7ant ainsi la reconnaissance et la coh\u00e9rence de l\u2019identit\u00e9 visuelle tout au long de l\u2019ann\u00e9e 2026.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f6e42 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"39f6e42\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca9f75 elementor-widget elementor-widget-image\" data-id=\"9ca9f75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2270\" height=\"1506\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5.png\" class=\"attachment-full size-full wp-image-2765\" alt=\"90 ans Vouvray AOC appellation vin vigneron Touraine logo identit\u00e9 visuelle charte graphique graphiste agence de communication tote bag sac mockup\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5.png 2270w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5-300x199.png 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5-1024x679.png 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5-768x510.png 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5-1536x1019.png 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-5-2048x1359.png 2048w\" sizes=\"(max-width: 2270px) 100vw, 2270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2bfabf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b2bfabf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1df1fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c1df1fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e1d9 elementor-widget elementor-widget-image\" data-id=\"c90e1d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-2771\" alt=\"90 ans Vouvray AOC appel d\u2019offres public, identit\u00e9 visuelle, charte graphique compl\u00e8te, logo, palette de couleurs, typographies, des motifs graphiques identitaires, graphisme, graphiste, agence de communication, Tours, vignerons, appellation, supports (affiches, stickers, poster, kakemono, tote-bag...), vigneron, appellation\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-1024x683.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-300x200.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-768x512.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-1536x1024.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-03-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f4faf0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f4faf0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6c4b9 elementor-widget elementor-widget-image\" data-id=\"2f6c4b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-2772\" alt=\"90 ans Vouvray AOC appellation vin vigneron Touraine logo identit\u00e9 visuelle charte graphique graphiste agence de communication affiche poster couleurs, typographies, graphiques, motifs, tendances, moderne, graphisme, Tours.\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-1024x683.jpg 1024w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-300x200.jpg 300w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-768x512.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-1536x1024.jpg 1536w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/02\/aoc-vouvray-logo-90-ans-04-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7108640 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7108640\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2061067 elementor-widget elementor-widget-text-editor\" data-id=\"2061067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous r\u00e9fl\u00e9chissons votre identit\u00e9 avec vous, pour vous !\u00a0<\/p><p>Nous vous aidons \u00e0 transmettre votre passion et votre univers \u00e0 travers un ensemble d\u2019\u00e9l\u00e9ments visuels !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e818fa7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e818fa7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f25f208 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f25f208\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/lalestudiocreatif.fr\/index.php\/projets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">voir tous les projets<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9551d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bb9551d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-515440c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"515440c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dd56b elementor-widget elementor-widget-heading\" data-id=\"b4dd56b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072820 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e072820\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/lalestudiocreatif.fr\/index.php\/contact\/\">contactez-nous<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>90 ans Vouvray, l&rsquo;identit\u00e9 visuelle client : AOC Vouvray domaine : vigneron, appellation 1. Le projet \u00c0 l\u2019occasion des 90 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2781,"parent":349,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>projet-90-ans-vouvray - Lal\u00e9 studio cr\u00e9atif - agence de communication Tours graphisme et illustration<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation de logo et identit\u00e9 visuelle de l&#039;une \u00e9picerie local et bio de Tours : le petit march\u00e9. 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