{"id":3675,"date":"2026-07-29T11:40:29","date_gmt":"2026-07-29T09:40:29","guid":{"rendered":"https:\/\/lalestudiocreatif.fr\/?page_id=3675"},"modified":"2026-07-29T15:16:21","modified_gmt":"2026-07-29T13:16:21","slug":"projet-food-tour-carte","status":"publish","type":"page","link":"https:\/\/lalestudiocreatif.fr\/index.php\/projets\/projet-food-tour-carte\/","title":{"rendered":"projet-food-tour-carte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3675\" class=\"elementor elementor-3675\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e173353 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e173353\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d43d7c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d43d7c7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86f5976 elementor-widget elementor-widget-heading\" data-id=\"86f5976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Cartes illustr\u00e9es<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10daba8 elementor-widget elementor-widget-heading\" data-id=\"10daba8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">client : Food Tour<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078418 elementor-widget elementor-widget-heading\" data-id=\"a078418\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">domaine : visites et nourriture<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f5c951 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"0f5c951\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27dba97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"27dba97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75ab55d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"75ab55d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7569b elementor-widget elementor-widget-heading\" data-id=\"ff7569b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-section-id=\"w5hwyo\" data-start=\"329\" data-end=\"400\" style=\"font-size: 2.35294rem; font-style: normal; color: rgb(227, 6, 23); white-space: normal;\">Refonte du logo et cr\u00e9ation de cartes illustr\u00e9es pour les Food Tours<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d75b97 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2d75b97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8757a15 elementor-widget elementor-widget-text-editor\" data-id=\"8757a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-size: 17px; font-style: normal; font-weight: 400;\" data-start=\"402\" data-end=\"646\">Irish Food Tours propose des parcours gourmands \u00e0 travers plusieurs villes d&rsquo;Irlande. Chaque visite invite les participants \u00e0 d\u00e9couvrir la gastronomie locale, les artisans et l&rsquo;histoire des quartiers gr\u00e2ce \u00e0 un itin\u00e9raire soigneusement \u00e9labor\u00e9.<\/p><p style=\"font-size: 17px; font-style: normal; font-weight: 400;\" data-start=\"648\" data-end=\"833\">Pour accompagner le d\u00e9veloppement de la marque, nous avons travaill\u00e9 sur deux volets compl\u00e9mentaires : l&rsquo;\u00e9volution de son identit\u00e9 visuelle et la refonte de ses cartes de visite guid\u00e9e.<\/p><p style=\"font-size: 17px; font-style: normal; font-weight: 400;\" data-start=\"240\" data-end=\"895\">\u00a0<\/p><p style=\"font-size: 17px; font-style: normal; font-weight: 400;\" data-start=\"835\" data-end=\"971\">L&rsquo;objectif \u00e9tait de moderniser les supports tout en conservant l&rsquo;univers chaleureux et convivial qui fait l&rsquo;identit\u00e9 d&rsquo;Irish Food Tours.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a6557b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2a6557b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f30b43 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2f30b43\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d9864 elementor-widget elementor-widget-image\" data-id=\"f8d9864\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"823\" height=\"1024\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-823x1024.jpg\" class=\"attachment-large size-large wp-image-3678\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-823x1024.jpg 823w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-241x300.jpg 241w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-768x955.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-1235x1536.jpg 1235w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-05-1647x2048.jpg 1647w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33bd4d5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"33bd4d5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb7297 elementor-widget elementor-widget-text-editor\" data-id=\"3fb7297\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"1hrcay8\" data-start=\"978\" data-end=\"1026\">Une \u00e9volution du logo existant&nbsp;<\/h1>\n<p data-start=\"1028\" data-end=\"1210\">Le projet n&rsquo;avait pas pour vocation de cr\u00e9er une nouvelle identit\u00e9 graphique. La marque poss\u00e9dait d\u00e9j\u00e0 un \u00e9l\u00e9ment fort : un personnage illustr\u00e9 devenu embl\u00e9matique au fil des ann\u00e9es.<\/p>\n<p data-start=\"1212\" data-end=\"1389\">Reconnaissable, color\u00e9 et d\u00e9j\u00e0 largement utilis\u00e9 dans les supports de communication, ce personnage constituait un v\u00e9ritable rep\u00e8re visuel. Il \u00e9tait donc naturel de le conserver.<\/p>\n<p data-start=\"1391\" data-end=\"1555\">Notre travail s&rsquo;est concentr\u00e9 sur le reste de l&rsquo;identit\u00e9 afin de cr\u00e9er un logo plus lisible, plus \u00e9quilibr\u00e9 et surtout plus simple \u00e0 utiliser sur tous les supports.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54011c1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"54011c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8317a7 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c8317a7\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-06-823x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-07-823x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-08-823x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-logo-09-823x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-02-819x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-819x1024.jpg\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa586b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8aa586b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e78227f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e78227f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c90ef9 elementor-widget elementor-widget-text-editor\" data-id=\"6c90ef9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"peub1v\" data-start=\"1562\" data-end=\"1603\">Un syst\u00e8me graphique pens\u00e9 pour \u00e9voluer<\/h1><p data-start=\"1605\" data-end=\"1680\">Au-del\u00e0 de l&rsquo;esth\u00e9tique, cette \u00e9volution r\u00e9pondait \u00e0 un besoin fonctionnel.<\/p><p data-start=\"1682\" data-end=\"1868\">Les diff\u00e9rentes villes poss\u00e9daient leurs propres d\u00e9clinaisons, sans r\u00e9elle homog\u00e9n\u00e9it\u00e9 graphique. Nous avons donc imagin\u00e9 un syst\u00e8me capable de s&rsquo;adapter facilement \u00e0 chaque destination.<\/p><p data-start=\"1870\" data-end=\"2123\">La palette de couleurs existante a \u00e9t\u00e9 harmonis\u00e9e afin de renforcer la coh\u00e9rence entre les diff\u00e9rents supports. La composition du logo a \u00e9galement \u00e9t\u00e9 simplifi\u00e9e pour offrir une meilleure lisibilit\u00e9, aussi bien en impression qu&rsquo;en utilisation num\u00e9rique.<\/p><p data-start=\"700\" data-end=\"899\">\u00a0<\/p><p data-start=\"2125\" data-end=\"2308\">Cette nouvelle approche permet aujourd&rsquo;hui de cr\u00e9er facilement de nouvelles d\u00e9clinaisons pour les futures villes tout en conservant une identit\u00e9 forte et imm\u00e9diatement reconnaissable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea66959 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ea66959\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a9a69 elementor-widget elementor-widget-image\" data-id=\"f4a9a69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-819x1024.jpg\" class=\"attachment-large size-large wp-image-3684\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-819x1024.jpg 819w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-240x300.jpg 240w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-768x960.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-1229x1536.jpg 1229w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-01-1639x2048.jpg 1639w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7ffe12 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d7ffe12\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5217364 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-child\" data-id=\"5217364\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6988677 elementor-widget elementor-widget-image\" data-id=\"6988677\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1639\" height=\"2048\" src=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-1639x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3686\" alt=\"logo food tour map illustration mise en page graphiste Tours Kilkenny Galway\" srcset=\"https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-1639x2048.jpg 1639w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-240x300.jpg 240w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-819x1024.jpg 819w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-768x960.jpg 768w, https:\/\/lalestudiocreatif.fr\/wp-content\/uploads\/2026\/07\/Food-Tours-maps-03-1229x1536.jpg 1229w\" sizes=\"(max-width: 1639px) 100vw, 1639px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4769ea2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4769ea2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585b3db elementor-widget elementor-widget-text-editor\" data-id=\"585b3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"11dsshp\" data-start=\"2315\" data-end=\"2349\">Des cartes enti\u00e8rement repens\u00e9es<\/h1><p data-start=\"2351\" data-end=\"2487\">En parall\u00e8le du travail sur l&rsquo;identit\u00e9 visuelle, nous avons enti\u00e8rement repens\u00e9 les cartes des Food Tours de <strong data-start=\"2460\" data-end=\"2472\">Kilkenny<\/strong> et <strong data-start=\"2476\" data-end=\"2486\">Galway<\/strong>.<\/p><p data-start=\"2489\" data-end=\"2651\">Ces cartes sont le principal support remis aux visiteurs pendant leur parcours. Elles devaient donc \u00eatre \u00e0 la fois pratiques, intuitives et agr\u00e9ables \u00e0 consulter.<\/p><p data-start=\"1413\" data-end=\"1494\">\u00a0<\/p><p data-start=\"2653\" data-end=\"2818\">Le projet a n\u00e9cessit\u00e9 un important travail de mise en page afin de mieux hi\u00e9rarchiser les informations, clarifier les itin\u00e9raires et am\u00e9liorer le confort de lecture.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e37c1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"56e37c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4693efa elementor-widget elementor-widget-text-editor\" data-id=\"4693efa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"noply0\" data-start=\"2825\" data-end=\"2859\">Illustration et design \u00e9ditorial<\/h1><p data-start=\"2861\" data-end=\"2952\">Les cartes ont \u00e9galement \u00e9t\u00e9 enrichies par de nouvelles illustrations r\u00e9alis\u00e9es sur mesure.<\/p><p data-start=\"2954\" data-end=\"3123\">Chaque illustration participe \u00e0 l&rsquo;identit\u00e9 du support en mettant en valeur les lieux embl\u00e9matiques, l&rsquo;univers gourmand des visites et l&rsquo;atmosph\u00e8re propre \u00e0 chaque ville.<\/p><p data-start=\"3125\" data-end=\"3307\">L&rsquo;objectif \u00e9tait de trouver le bon \u00e9quilibre entre information, illustration et identit\u00e9 graphique afin de proposer un document utile, mais aussi agr\u00e9able \u00e0 conserver comme souvenir.<\/p><h1 data-section-id=\"1giybuc\" data-start=\"3314\" data-end=\"3360\">\u00a0<\/h1><h1 data-section-id=\"1giybuc\" data-start=\"3314\" data-end=\"3360\">Une identit\u00e9 coh\u00e9rente sur tous les supports<\/h1><p data-start=\"3362\" data-end=\"3498\">Ce projet illustre une approche que nous appr\u00e9cions particuli\u00e8rement : faire \u00e9voluer une identit\u00e9 existante plut\u00f4t que repartir de z\u00e9ro.<\/p><p>\u00a0<\/p><p data-start=\"3500\" data-end=\"3769\">En conservant les \u00e9l\u00e9ments d\u00e9j\u00e0 reconnus par le public et en modernisant leur utilisation, Irish Food Tours dispose aujourd&rsquo;hui d&rsquo;une identit\u00e9 plus coh\u00e9rente, plus flexible et plus facile \u00e0 d\u00e9cliner, aussi bien sur ses logos que sur l&rsquo;ensemble de ses supports imprim\u00e9s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7108640 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7108640\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2061067 elementor-widget elementor-widget-text-editor\" data-id=\"2061067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous r\u00e9fl\u00e9chissons votre identit\u00e9 avec vous, pour vous !\u00a0<\/p><p>Nous vous aidons \u00e0 transmettre votre passion et votre univers \u00e0 travers un ensemble d\u2019\u00e9l\u00e9ments visuels !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e818fa7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e818fa7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f25f208 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f25f208\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/lalestudiocreatif.fr\/index.php\/projets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">voir tous les projets<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9551d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bb9551d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-515440c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"515440c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dd56b elementor-widget elementor-widget-heading\" data-id=\"b4dd56b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072820 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e072820\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/lalestudiocreatif.fr\/index.php\/contact\/\">contactez-nous<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cartes illustr\u00e9es client : Food Tour domaine : visites et nourriture Refonte du logo et cr\u00e9ation de cartes illustr\u00e9es pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3691,"parent":349,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-3675","page","type-page","status-publish","has-post-thumbnail","hentry","category-print","category-identite-visuelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>projet-food-tour-carte - Lal\u00e9 studio cr\u00e9atif - agence de communication Tours graphisme et illustration<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation de logo et identit\u00e9 visuelle de l&#039;une \u00e9picerie local et bio de Tours : le petit march\u00e9. 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